• Nearly every adult in the UK has a mobile phone*

• 47.5 million subscribers aged 13+ and 1.23 phones for every adult in the UK*

• Over 90% of these have Bluetooth*

• When asked what media most tempts them to buy, mobile media comes out top*

• Over 59% of people have Bluetooth on and visible without any prompting**

• Mobile allows “advertisers to achieve greater relevance through targeted, actionable campaigns”***

*M:Metrics Inc. Feb 2008 ** Wembley Stadium 2008/09 *** Rob Laurence, British Market Research Bureau

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